follow me

tour-style videos

where students shine as guides

Follow me / tour video:

A 2-3 minute video plus 2 x 15-20 second social edits for you to share through your channels.

Includes:

15 hours of planning & pre-production

Includes pre-interviews with subjects, interview prep, content and scripting, storyboarding, treatment, location planning, scheduling / shot and call lists, project management and client liaison.

Single day of shooting. 3 crew members for a full day

1 x Camera A / Director Photography, ​1 x Camera B / Sound Recordist. 5-7 locations included.

25 hours of post production

Bumper production, lower thirds, dialogue assembly, preparation of draft edit, rough cut and final cut. 2 edits.

overview

For brands looking to showcase a location, experience or lifestyle, this style of video offers an immersive, exploratory style that is fun, engaging and effective.

Let viewers feel like they’re part of the journey, gaining valuable insights along the way from a guide, and positioning your brand at the centre of it.

Whether it’s for showing off an accommodation building or a campus, or maybe behind-the-scenes content or showcasing a unique experience, tour style videos can be very memorable and resonate well with your audience.

For international education marketing, these videos are especially effective when applied to the student experience, as prospective students can see how other students live in a new country.

Our ‘Follow-me’ style video package gives you access to our team of experienced project managers, videographers and editors, removing the stress of internal content production.

Example works:

UNISA - Virtual Tour - Adelaide Campus

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Client:

UniSA

Flinders University - Switch

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Client:

Flinders University

North Melbourne | A Day Trip Guide

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Client:

Public Transport Victoria

Book a discovery session today

IS THIS RIGHT FOR YOU?

It is if you want:

  • Build brand authority and trust - build thought leadership by being the brand that provides useful, actionable information.
  • Showcase a location or an experience - this style of video can immerse the audience, making it ideal for accommodation or campus content.
  • Express authority without being too pushy - u follow-me style videos allow your brand to show why it’s a market leader by using the perspective of someone else’s experience. This distance is an effective tool to build authority without coming across as salesy.  

Potential distribution strategies:

Targeted EDMs

Embedded on certain web pages

Social media marketing

Workflow steps:

1.

Key messaging + project scoping

2.

Rough tour route presented

3.

Scripting (if required)

4.

Location approvals

5.

Scheduling / basic shot list

6.

Shooting tour

7.

Editing - rough cut

8.

Editing - final cut

Creative Extras:

Extra

Description

Translation

Transcripts in another language

Follow up video

What happens to this person in 6 months when a certain milestone has been achieved?

Behind the scenes content

3-5 minutes. Additional engaging content for social media or marketing purposes, offering a glimpse into the making of the video.

Distribution consultation

A 30 minute Google Meet + follow up recommendations for how to best increase reach and impact. We discuss media platforms, email marketing and more.

Professional photography

30 shots

Multi-format delivery

Vertical format (IG stories) Square (IG feed)

Animated and text overlays

Increases the visual appeal and engagement.

Makeup and styling

For one person. 1 day hire.

Thumbnail and descriptions

Video going on YouTube? Let us design the thumbnail and provide the title and description, making light work of your upload.

Editorial write up

400 word blog piece written by our Insider writers

Extra locations

Extra 5 locations per day. 15km radius.

Extra interview subjects

1 person (planning, interview done on the same day, post production).

Fixed costs are not included (such as location fees, travel costs, music licensing, etc.)

THANK

you

Book a discovery session today

other video offerings: