Educational

how-to videos

where students shine as teachers

Educational / how to Package:

A 2-3 minute video plus 2 x 15-20 second social edits for you to share through your channels.

Includes:

15 hours of planning & pre-production

Includes pre-interviews with subjects, interview prep, content and scripting, storyboarding, treatment, location planning, scheduling / shot and call lists, project management and client liaison.

Single day of shooting. 3 crew members for a full day

1 x Camera A / Director Photography, ​1 x Camera B / Sound Recordist. 5-7 locations included.

25 hours of post production

Bumper production, lower thirds, dialogue assembly, preparation of draft edit, rough cut and final cut. 2 edits.

overview

‘How to’ videos are all about helping your audience move forward in their journey. Often used as an effective way to warm up prospects and bring them closer to making a decision, they are a highly effective part of the content marketing framework.

However, they need to be done by a team that understands audience needs and pain points, as well as equipped with skills in storyboarding, scripting and editing.

For multicultural audiences, it’s especially useful to have an understanding of the kinds of unique issues they face and what are the best ways to overcome them.

Our ‘How To’ Video package gives you access to our team of experienced project managers, videographers and editors with years of experience, removing the stress of internal content production.

Example works:

Pre-departure: Making Friends

Client:

Study Melbourne

Make your accommodation a home

Client:

nib

Study Adelaide - Things to Know When Driving in Australia

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Client:

Study Adelaide

StudyAdelaide | Cost of living in Adelaide

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Client:

Study Adelaide

UTS.4 - Workshop 2 - Building a resumé

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Client:

University of Technology Sydney

Book a discovery session today

IS THIS RIGHT FOR YOU?

It is if you want:

  • Build brand authority and trust - build thought leadership by being the brand that provides useful, actionable information.
  • Increase engagement - useful videos are inherently more engaging than other forms of content, and will likely keep your audience engaged for longer.
  • Gain content leverage - use how-to videos to help existing customers as well as warm up potential customers. If the content is useful to both parts of the market, you have created a valuable piece of content marketing, with significant repurposable potential.  

Examples:

  • Alumni testimonials
  • Course / program testimonials
  • First person destination showcase
  • Business stories

Potential distribution strategies:

Query based content on YouTube

Targeted EDMs

Embedded on certain web pages

Social media marketing

Workflow steps:

1.

Key messaging & project scoping

2.

Rough storyboarding / key visuals presentation

3.

Scripting

4.

Casting and location planning

5.

Shot list and scheduling

6.

Shooting Direct to Camera footage

7.

Shooting Cutaway (or retrieving archive / stock)

8.

Editing - dialogue assembly

9.

Editing - rough cut

10.

Design - motion graphics and supers

11.

Sequencing - graphics with video for  draft cut.

12.

Editing - final cut

Creative Extras:

Extra

Description

Translation

Transcripts in another language

Follow up video

What happens to this person in 6 months when a certain milestone has been achieved?

Behind the scenes content

3-5 minutes. Additional engaging content for social media or marketing purposes, offering a glimpse into the making of the video.

Distribution consultation

A 30 minute Google Meet + follow up recommendations for how to best increase reach and impact. We discuss media platforms, email marketing and more.

Professional photography

30 shots

Multi-format delivery

Vertical format (IG stories) Square (IG feed)

Animated and text overlays

Increases the visual appeal and engagement.

Makeup and styling

For one person. 1 day hire.

Thumbnail and descriptions

Video going on YouTube? Let us design the thumbnail and provide the title and description, making light work of your upload.

Editorial write up

400 word blog piece written by our Insider writers

Extra locations

Extra 5 locations per day. 15km radius.

Extra interview subjects

1 person (planning, interview done on the same day, post production).

Fixed costs are not included(such location fees, travel costs, music licencing etc)

THANK

you

Book a discovery session today

other video offerings: