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The university needed authentic, student-led video content that reflected real study experiences and life in Melbourne, while also reaching a genuinely diverse audience.
The challenge wasn’t just volume or authenticity — it was language. The brief required content to be delivered in multiple languages, spoken naturally by students themselves, not simply translated or subtitled after the fact.
At the same time, all students were provided by the university, which can introduce complexity around confidence, consistency, and delivery. This meant training, trust, and collaboration were critical to success.
We worked with six students, producing over 12 original videos, which expanded into 24 pieces of content through multilingual delivery, alongside a compilation edit.
Rather than relying on translation overlays, students delivered content spoken in more than four different languages, allowing messages to feel natural, culturally fluent, and credible to their intended audiences.
All training and production was conducted entirely online, through a series of workshops and one-on-one sessions. We spent time connecting with the students — listening, laughing, and working together as a team. Building that relationship was key to helping students feel comfortable speaking authentically on camera, particularly in their native languages.
Students led the storytelling. We supported them through structure, guidance, and editorial oversight, while handling post-production centrally to ensure clarity, consistency, and polish across all outputs.
Delivering these messages in students’ own languages made the content feel more direct, trustworthy, and accessible than translated material alone.
Content was shaped around lived experience and peer-to-peer insight, including:
Life in Melbourne
Favourite places around the city
Practical advice for new students
Study routines and staying productive
Reflections on learning, including engagement with AI-related coursework
The creative direction prioritised authentic multilingual storytelling.
Students spoke in their own words and languages, filmed in real environments, and shared genuine routines and recommendations.
Our role in editing was to gently shape the final outcome — refining pacing, clarity, and structure — while preserving the individuality of each student’s voice.
This balance ensured the content felt human and relatable, while still meeting institutional and platform standards.
The project exceeded expectations.
Content was delivered in over four spoken languages, not just translated
The client was positively overwhelmed by the outcomes and commissioned an additional content pack
One student, Evelyn, became an ongoing collaborator with our team
The same students are now working with us again to create further multilingual content for the university. A now proven set of students with training under their belt.
All participants are trained, confident, and ready to be re-engaged, with a scalable model in place to onboard new students
Really impressive work we’re seeing come through and we’re so happy we’ve engaged Insider for this project.
Brigid O’Neill, Content Marketing Manager, International
The success of the program demonstrated that with the right training and support, student-led, multilingual content can be delivered at scale — authentically, efficiently, and with lasting impact.
