Project outline and strategy:

With only one day per location and a long deliverables list — drone fly-throughs, lifestyle stills, real estate photography, and narrated property tours — we designed a workflow that maximised every second a camera was rolling.

• I led the primary camera operation
• Josh focused on handheld motion and behind-the-lens interaction
• Blaire handled FPV drone work and aerial planning

We divided and conquered — regrouping strategically to align creative and escalate ideas. It ran like a well-oiled production machine.

Creative Direction

Scape prioritises personality over corporate messaging — something we fully embraced. When content becomes overly shackled by pillars or slogans, it risks losing the human spark that audiences connect with. We kept the framework clear, but allowed real reactions and natural tone to lead the storytelling.

FPV routes designed as narrative transitions — including flying out of a doughnut box and straight through a picture frame

A fun “dominant object sequence” — Cheeto, ping-pong ball, water bottle — that kept camera interaction playful

Interior-to-exterior FPV hero shots that demanded choreography, coordination, and nerves of steel

Modular scripts — pre-written scaffolding with space for authentic personality

Fast-paced stills workflow without tripod or flash — using a mobile lighting setup to shoot social-ready angles at speed

This hybrid approach kept production agile and creative momentum high.

Results

The UniSquare and Cornell Place campaign delivered:
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• Two fully-produced property tour videos for paid and organic social use
• Two FPV fly-through drone videos
• A versatile lifestyle photo library for ongoing content needsThe work didn’t just show buildings — it showed a vibe.

If I were the target audience today, these videos would make me want to move in — and I’m proud of that.