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Victorian International Education Awards 2025

Client:

Study Melbourne

Project type:

Marketing Support

Challenge

Study Melbourne sought to celebrate the achievements of international students and alumni through its annual Victorian International Education Awards 2025, while also reinforcing Victoria’s position as a world-leading destination for international education.

To create high-quality, story-led profile videos that honoured individual award winners across diverse education sectors and backgrounds.

To deliver a one-day turnaround edit from the awards night itself, enabling immediate social and digital promotion while momentum was at its peak.

All content needed to be polished, emotionally resonant, and suitable for use across Study Melbourne’s website, social media and stakeholder channels.

Project outline and strategy:

Insider Studios was engaged to produce a comprehensive suite of award videos for the 2025–26 Victorian International Education Awards 2025.We worked closely with Study Melbourne to plan filming around award priorities. As a unique challenge, we also had to manage this project with confidentiality and discretion, to maintain the surprise for the soon-to-be award winners.

Our approach combined:

Profile-led storytelling, capturing each winner’s personal journey, study pathway and contribution to the community.

Efficient production planning, filming across multiple locations in Victoria and coordinating schedules to maximise time with each award recipient.

Rapid post-production workflows, enabling the Awards Night Highlights video to be edited and delivered the following day for prompt posting.

Key Messaging:

The video series was built around consistent narrative themes:

Excellence and impact - international students as leaders, innovators and contributors..

Diversity of pathways - showcasing higher education, research, English language training, vocational education, regional study and entrepreneurship in Victoria.

Melbourne as a global education city - a place where international students are supported to succeed and thrive.

Creative Direction

The creative approach balanced celebratory tone with authenticity. Each profile video was interview-led, allowing award recipients to speak in their own words, supported by cinematic b-roll and contextual visuals.

Visual consistency across the series was achieved through:

Clean, contemporary framing

Neutral colour grading

Branded supers and music aligned to Study Melbourne’s identity

Results

The project delivered: Profile videos (8 total, 4 exports per video)

Angela – Higher Education

AngelaInternational Student of the Year – Higher Education

Adiba – English Language Training

AdibaInternational Student of the Year – English Language Training (Premier's Award)

Eva – Vocational Education and Training

EvaInternational Student of the Year – Vocational Education and Training

Vish – Regional

VishInternational Student of the Year – Regional

Ruwini – Entrepreneur

RuwiniInternational Student / Graduate Entrepreneur of the Year

Emily – Alumni Award

EmilyEmerging Leader – International Alumni Award

Awards Night Highlights

Awards Night Highlights

Every year, international students choose Australia with hope, ambition, and determination.

Case Studies