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Victoria University wanted a field guide that reflected the energy and personality of its brand while helping new international students settle into life on and around campus.Rather than producing a traditional information booklet, the goal was to create something students would genuinely want to keep: a practical, welcoming guide filled with useful local knowledge, campus tips and recommendations presented in a way that felt modern, friendly and unmistakably Victoria University.
Drawing inspiration from Victoria University's refreshed visual identity seen across Open Day promotions and social media, we developed a field guide that felt bright, playful and immediately engaging.
The design incorporated bold colours, custom graphic elements and contemporary layouts that mirrored the university's digital presence, creating a seamless brand experience from a student's first interaction online through to their arrival on campus.Alongside the visual refresh, our editorial team curated content specifically for international students, combining practical information with local recommendations to help them confidently explore Melbourne.The result was a guide that balanced essential information with personality, making it equally useful as a planning resource and a keepsake.
The finished Field Guide became far more than an orientation booklet.
By combining Victoria University's vibrant brand with Insider's expertise in international student content, we created a resource that:
Reflected Victoria University's welcoming and student-focused identity.
Helped international students feel confident navigating their new home.
Encouraged exploration through curated local recommendations and easy-to-understand content.
Delivered a memorable resource students were likely to revisit throughout their first semester.
The project demonstrates how thoughtful design and audience-first content can transform essential information into an engaging experience that supports students from the moment they arrive.
