The Challenge

Student accommodation is often marketed against real-estate benchmarks: room dimensions, clean lines, amenities and a polished but empty view of the building. Scape’s offer is bigger than the room itself. It is city living made comfortable and safe, with community, friendships and everyday experiences built in.Drawing inspiration from Victoria University's refreshed visual identity seen across Open Day promotions and social media, we developed a field guide that felt bright, playful and immediately engaging.

Across KeKi, a growing student precinct close to UNSW in Sydney’s east, each building has its own charm, character and energy. The challenge was to create a coherent suite of assets that could communicate those individual qualities while making the precinct feel like one connected student neighbourhood.

The content needed to do more than show prospective residents where they might sleep. It needed to model an idealistic but believable version of student life: lived in, social, expressive and full of possibility.

Project Outline and Strategy

The strategy centred on experience-led storytelling rather than traditional real-estate marketing. Across several production trips in late 2025 and early 2026, Insider Studios captured a modular library of hosted student tours, one-take FPV drone tours, real-estate photography and lifestyle imagery across Scape Kingsford, Kensington, Lachlan and Ascot.

The system was designed around the different decisions a future resident makes. Room-listing photography supplied clarity and confidence. Hosted tours let genuine residents explain the buildings in a natural voice. Lifestyle photography added personality across campaigns and owned channels. Drone fly-throughs connected rooms, communal spaces and people in a single continuous experience.The finished Field Guide became far more than an orientation booklet.

Resident-led perspective. Genuine residents appeared in the tour videos, giving the content a credible human point of view.

A content ecosystem. Longer tours were supported by 30-second and 15-second edits, with multiple aspect ratios for different placements.

Precinct consistency, building individuality. A shared visual language connected the campaign while allowing every property to retain its own character.

Useful at every stage. Assets were built for room listings, websites, digital advertising and in-property digital posters.

Creative Direction

The creative treatment deliberately moved away from static property-media conventions. Spaces were inhabited, scenarios were blocked and every format was given a sense of movement or wit.

Hosted tours were built around genuine residents rather than conventional property presenters. Their presence gave each walkthrough warmth and immediacy, allowing prospective residents to imagine not only moving through the building, but participating in its community.

The drone tours were planned as continuous, one-take fly-throughs in collaboration with certified FPV pilots using lightweight, agile drones. Talent, movement and scenarios were carefully orchestrated so the camera could travel through bedrooms, shared areas and social moments without losing momentum. The result was less like an inspection and more like entering a living world.

Photography balanced practical room-listing coverage with lifestyle frames that carried quirk, character and humanity. Together, the assets showed the product clearly while preserving the feeling that makes Scape distinct.

Results

The project created a flexible, multi-property content library that could move from practical property discovery to emotional brand consideration without changing its core story.

One precinct, many expressions. Kingsford, Kensington, Lachlan and Ascot could each communicate a distinctive atmosphere within a recognisable KeKi system.

Built for channel flexibility. Hero tours, shorter edits, multiple aspect ratios and stills gave Scape assets for listings, web, paid media and on-property screens.

A more persuasive view of accommodation. The completed work shifted the emphasis from empty rooms and amenity checklists to people, relationships and lived experience.

A platform that can grow. The modular approach provides a clear visual framework for future precinct content as new buildings, including Todman, come online.

Context

KeKi, named for Kensington and Kingsford, is Scape’s student precinct in Sydney’s east. Scape describes it as a connected student neighbourhood close to UNSW, shaped by bespoke art, community-led events and a focus on people and planet.

Core deliverables

Student tours. Hosted walkthroughs featuring genuine residents.

Drone tours. Continuous FPV fly-throughs, plus selected pins and cutdowns.

Real-estate photography. Clear room and property imagery for listings.

Lifestyle photography. Character-led imagery for digital ads, websites and in-property digital posters.