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Tasmania needed to be promoted not only as a world-class tourism destination but also as an attractive place for international students to live and study.
The challenge lay in working with elected student ambassadors, each with different levels of confidence and experience on camera. Logistically, the production also required covering multiple iconic locations within just a few days. To balance the breadth of messages and tight schedule, pre-interviews and detailed story planning were essential. Each piece of dialogue was carefully mapped to a visual element, allowing us to capture shorter stories quickly and effectively.
We set out to create a three-minute hero video, supported by shorter companion pieces that highlighted the day-to-day lives of individual students.
Each student narrated a message most meaningful to them, ensuring authenticity and variety in the storytelling. Alongside video, we were also tasked with capturing supporting photography at each location, broadening the campaign’s reach across different media.
The content was shaped around five core themes
Location was central to the creative vision. Tasmania’s iconic landmarks became the backdrop, with careful planning to ensure each setting amplified what the students were saying.
We integrated aerial footage to showcase the scale and beauty of the landscape, while experimenting with more fluid transitions to avoid reliance on filler transport shots. Match cuts and stabilised camera work became key mechanics, creating seamless movement between stories and locations.
A simple, agile rig allowed us to keep the production fluid, ensuring we could adapt quickly across multiple sites in a limited timeframe.
The production yielded a large suite of campaign assets
