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How do you turn secondhand shopping into a source of artistic inspiration, local pride, and community action? Through the Poppin' Tags challenge, the City of Port Adelaide Enfield invited South Australian artists to transform pre-loved op-shop finds in the area into original works of art.Insider’s videos brought this creative journey to life - showcasing the talent, promoting op shops, and inspiring audiences to see reuse and upcycling differently. By celebrating reuse and artistic resourcefulness, we helped shift the conversation around sustainability and support for local makers.
Insider’s videos brought this creative journey to life - showcasing the talent, promoting op shops, and inspiring audiences to see reuse and upcycling differently. By celebrating reuse and artistic resourcefulness, we helped shift the conversation around sustainability and support for local makers.
The video highlighted how creativity and environmental responsibility go hand-in-hand, showcasing artists turning secondhand items into inspiring works of art.
It celebrated and elevated South Australian artists by providing visibility and recognition for their work.
The video promoted local op shops in Port Adelaide Enfield as valuable community assets full of affordable, unique items waiting to be reimagined.
By capturing the transformation process, the video encouraged viewers to embrace upcycling, support local businesses, and engage with the circular economy in their everyday lives.
We wanted to reflect the same creative energy of the artists, and the vibrant colours and mixed media elements of the artworks. As such, these videos are packed with collages, text graphics and stills to create a vibrant, lively representation of the creative journey.
