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Our brief was to craft a 40 minute video workshop to help international students get a job when they arrive in Sydney. UTS would then turn that into an on-demand webinar on their channel, and use it as a conversion tool and support resource.
UTS knew that students are thinking about employability from very early on in their journey, and wanted to use it as a way to capture attention and add value.
The client wanted the content to be in the UTS brand with overlays, animatics as well as the addition of supplied content, so the end result would look like a tv show from UTS.
This project underscores our commitment to creating impactful, student-oriented content that not only resonates with its intended audience but also significantly contributes to our client's marketing plan.