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Cost of Living Calculator

Client:

Australian Trade and Investment Commission (Austrade)

Project type:

Tool & widget development

Challenge:

International students and their parents closely consider the cost-of-living factors in their choice of education destination, but this data is hard to find and interpret while still overseas.

Austrade wanted to address this problem whilst improving the online engagement of their website, ensuring that users have a valuable experience when interacting with their brand.

In the capacity of product owner of Austrade’s Study Australia website, I focus on delivering valuable digital engagement tools, services, and content for our international student audience. Our collaboration with Insider has been influential in delivering a variety of services from content creation to digital tools.  One notable and successful Insider project is the Study Australia Cost of Living Calculator (studyaustralia.gov.au). It was effectively implemented,  has received recognition from industry partners and high engagement from our audiences. James and his team of International Education experts deliver quality outcomes and are always a pleasure to work with.

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Cinta Grimaitre

Product Owner

Study in Australia website

Australian Trade and Investment Commission (Austrade)

Project Outline:

Most cost-of-living calculators are based on the assumption that users already know how much they plan to spend on each category and prompt the user to input dollar estimates for each category, after which the calculator simply sums up the inputs.

We felt that these calculators needed to work harder, especially for international students as they have very little idea as to how much their life will cost in Australia, but know what kind of lifestyle they want. As such, we developed a tool that asks questions resulting in a budget reflective of his or her proposed lifestyle.

The calculator is an engaging and responsive (mobile-enabled) web-based tool that allows prospective and incoming international students to input their preferred lifestyle choices and estimate their cost of living while studying in Australia.

This Insider owned asset can be adapted to any branding, we worked with Austrade to align the calculator with their branding and managed the asset through licensing agreements.

Why Insider?:

1

The calculator already exists on the Insider Guides website and is a major driver of traffic, so the likelihood of it being successful as part of Study in Australia’s web ecosystem was very high.

2

Insider has a lot of experience working with governments with solutions in the international education sector, and has a strong reputation for being easy to work with and producing excellent outcomes.

Strategy:

We took the following steps:

1

Conducted a brand alignment process with Austrade’s Study in Australia to ensure the tool and it’s associated microsite was going to be in line with Austrade’s style, colours, fonts etc.

2

We agreed on some parameters for the data, such as number of cities the tool covered and frequency of data updates.

3

Our web team created a Study in Australia version of the tool over the course of 1-2 months, conducted testing, data checks and more.

4

We then conducted Beta testing with the client to ensure they were happy with it.

5

Once it was complete, we collaborated on the promotional rollout.

Outcome:

The Study in Australia Cost of Living Calculator received widespread praise from the international education sector when it was launched in 2022. The feedback from the sector and across the world was fantastic, and it continues to generate thousands of visitors a month.

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