Project outline and strategy:

These Info Packs had been widely used by postgraduate students during the awareness and consideration stages to understand course content and outcomes. Despite being a valuable lead generation tool, they were static in both content and format and unresponsive to market needs.

Our research and UTS's own student journey mapping confirmed that employability is one of the strongest drivers in a prospective student’s decision-making process. Students want to know:

“If I study this course, what kind of job can I get, and who hires graduates like me?”

Marketing teams needed a content product that was:

The solution

Insider worked with UTS to design and produce a series of Career Reports – concise, beautifully designed PDFs to help students quickly understand:

Job outcomes and career pathways

Starting salaries and industry trends

Work-integrated learning and internship opportunities

Companies that hire UTS graduates

Real graduate and industry testimonials

Course highlights and unique advantages

Each report was tailored to a specific career, aligned with the tone of voice of UTS’s new website, and designed to be actionable, scannable and genuinely helpful to prospective students.

The process

We made it easy for UTS.

The result

UTS now has a scalable content product that:

• Replaces old course guides with a higher-value asset
• Speaks directly to what students care about: career outcomes
• Can be easily updated and reused across campaigns
• Is being used across multiple channels – digital, in-person and agent communications
• Has the potential to be rolled out to undergraduate, postgraduate, and international audiences.

Career Report for Engineering

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key benefits

Plug-and-play

CTA replacement for course pages

Lead magnet

that adds value and builds trust

Ready-to-go collateral

for expos, email campaigns, and agent visits

Customisable

per course, but produced at scale

Highlights employability and UTS’s industry edge

Career Report for Fashion

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