We act as your outsourced UGC team -recruiting, training, paying students, managing, and editing student-generated content so your team gets campaign-ready videos and photos without the chaos.
Really impressive work we’re seeing come through and we’re so happy we’ve engaged Insider for this project.
Client:
Deakin University
Hand-pick creators already active and aligned with your brand
Audit your current ambassadors, TikTok/Instagram creators, and student talent
Vet students to ensure they can deliver real, usable content
Onboard creators using our proven UGC Playbook (hooks, framing, scripting)
Offer ongoing coaching and check-ins to maintain quality and consistency
Manage briefs, uploads, approvals, and payments, so your team doesn’t have to
Turn raw footage into polished content with subtitles, audio, graphics
Format for social, web, paid ads, and internal use
Deliver campaign-ready content every month
Trust: Students believe other students more than institutions
Performance: Social campaigns that feature user-generated content achieve up to 50% more engagement than those that don’t
Reach: One program serves Marketing, Recruitment, and Student Life simultaneously
Amplify is designed for institutions that want consistent, high-quality student content at scale:
Brand-safe content that feels authentic
Relatable stories that boost conversion
Ambassador outputs with structure and quality
Storytelling that enhances student readiness and engagement
Define goals, themes, and student profiles
Find, vet, and onboard real student creators
Run workshops and deliver playbooks
Manage briefs, comms, deadlines, QA, and payments
Produce and hand over edited content, formatted for use
Multi-language subtitles, in-person content shoots, social media optimisation
A steady stream of 30–120 second videos throughout the year
Content themes like lifestyle, how-tos, student experience, city and campus life
Paid opportunities for your students
Content rights that belong to your institution
Workshops for both staff and students
A clear, consistent voice across your digital channels
17+ years working with education providers, big and small
Deep expertise in multimedia, cultural nuance, and student voice
Proven track record with universities, TAFEs, government, and schools
We understand your bottlenecks, and how to fix them
