Get in front of international students as they choose where to study, plan their move and settle into life in Australia.
01 / THE AUDIENCE
Insider Guides reaches students across Instagram, YouTube, our website, Insider Weekly and print guides distributed in Australia and overseas.
Source: Insider Guides 2027 media kit. Instagram Insights, 10 June to 7 September 2026, paid and organic combined.
02 / THE FORMATS
Choose the right mix for the audience you want to reach and the moment they’re making a decision.
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Work with Insider’s creator network on campus tours, day-in-the-life stories and explainers. Match creators to your audience, language and brief.
Answer the questions students are already asking, with Insider-written articles that make your offer easier to understand.
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Reach students preparing for Australia through offshore guides, or connect with new arrivals through the Melbourne International Student Guide.
Run your artwork on Insider Guides or in Insider Weekly. Use Meta partnership ads to extend the reach of Insider-made content.
STUDENT-LED UGC VIDEO
Bring your campus, city or service to life through the students who know it. We match the creator to your brief and take the video from concept to publication.
What's included
A student creator matched to your audience and brief
Phone-shot video with Insider editing and quality checks
Publication across Instagram and YouTube Shorts
Guaranteed views, with audience targeting agreed for your booking
Ownership of the finished video for your own channels
Tell us the audience, message, location, language and timing. We shape the content approach with you.
Answer the questions students are already asking, with Insider-written articles that make your offer easier to understand.
Reach students preparing for Australia through offshore guides, or connect with new arrivals through the Melbourne International Student Guide.
Run your artwork on Insider Guides or in Insider Weekly. Use Meta partnership ads to extend the reach of Insider-made content.
