Custom Content Development


University of Queensland (UQ)

Project type:



The University of Queensland (UQ) understood that delivering SEO-optimised, student-centric content across various pillars was important. This content is crucial for enhancing brand visibility, fostering conversions, and nurturing student retention.

However, UQ faced difficulties in producing high-quality content efficiently. This shortfall hindered their ability to engage effectively with their audience, consequently missing opportunities to resonate with students and prospective students.

Project Outline:

Our mandate was to craft a series of 12 insightful articles that span the entirety of the student journey—from initial interest sparked by destination marketing to the culminating milestone of graduation. A key component of our approach involved conducting interviews with students to weave authentic experiences into the narrative of each article.

Course Content that Converts

From game design to aerospace engineering, we showcase the courses and programs that make up Australia's world-renowned education system.

Compounding value

Consistent efforts lead to better results. The more consistent you are in creating first-rate content, the higher your chances of achieving your goals.

More conversions

Turn readers into loyal customers. Creating excellent custom content builds trust among readers, leading to quicker and easier conversions.

A higher domain authority

When you produce strong content, you improve brand authority, perceived expertise, relevance and trust - the perfect combination for strengthening your domain authority.

Top-tier SEO

Help your audience find you with ease. All Insider Studios custom content is infused with well-researched SEO keywords. Rank higher in search engines and watch your web traffic skyrocket.


A criticial tool when it comes to marketing to international audiences, animation keeps messaging consumable, flexible and accessible.

Field guides and maps

Print isn't dead! Work with us to create engaging guides and maps with interactive elements and curated points of interest.

Campus Wayfinding and Induction Materials

Navigational aids and informative materials designed to guide new students and visitors around campus, ensuring a smooth and welcoming induction experience.

Agent Presentations and Toolkits

Comprehensive resources and visually appealing presentations for agents, equipping them with essential information and materials to promote educational opportunities effectively.

Social Media Tiles and Story Templates

Eye-catching designs for social media posts and stories, tailored to engage audiences and convey key messages effectively and creatively.

Educational how-to

Let's help your audience move forward in their journey - this is where students shine as teachers.

Follow me tour-style

An immersive, exploratory style that is fun, engaging and effective - this is where students shine as guides.

Interview testimonials

There’s no better marketing than hearing from those that have had incredible experiences first-hand - this is where students shine as storytellers.

Student and alumni interviews

We know how to make interviewees feel comfortable and confident, ensuring we can craft their story into a written narrative they're proud of.

Content and city experience

Let us paint a vivid picture of academic life in various cities, helping students envision their future abroad.

Event coverage and activities

Bringing your campus to life through words alone can be a challenge. We'll work with you to make the audience feel like they're really there.

Tailored Written Content

Engaging copy is the foundation of our Field Guides. The Insider editorial team is on deck to research, write and edit copy that suits your distinctive brand voice.


Photos are great, but our in-house illustrators and graphic designers can also whip up some artwork to add personality and flair to your Field Guide.


A picture is worth a thousand words! Let us curate a library of icons and symbols in your style to support communication throughout your Guide.

Custom Map

Creating beautiful maps is what put us on the proverbial map! Whether it's highlighting Insta-worthy photo spots on your campus, or sharing a city's hidden highlights, let us be your cartographers.

Storyboarding with Industry Insight:

We meticulously plan scenes, drawing from industry knowledge to ensure relevance and captivation throughout the animation process.

Scripting for International Students:

Our scripts are tailored to resonate with international students, addressing their unique perspectives, challenges, and aspirations effectively.

Visual Creative that Resonates:

We employ visually striking and relatable designs to ensure our animation connects deeply with our target audience.

Modern and Slick Motion Design:

Utilizing contemporary techniques, our motion design adds dynamism and sophistication, enhancing engagement and leaving a lasting impression.

Why Insider?:

We have a key competitive advantage

Insider's expertise in communicating with an international student demographic is unparalleled, whether through our own media outlet, Insider Guides, or via bespoke content created for clients aiming to enrich their own platforms. Our adeptness at capturing student voices and translating them into compelling, engaging content sets us apart.


Our approach to creating tailored content for an international student audience is comprehensive, considering the content's placement, the envisioned outcomes, cultural nuances, SEO strategy, and much more. Here's a breakdown of our process:

Initial Consultation:

Engaging with UQ, we identified their key content themes, discussed content dissemination strategies (including potential repurposing for social media), outlined SEO priorities, confirmed the project timeline, and gathered student contacts for potential interviews, alongside any supplementary information necessary.

We agreed that we should create 4 modules for easier consumption.

Content Development Focus:

UQ expressed a specific interest in content that supports students post-arrival in Brisbane. Leveraging the information provided and our insights into popular search queries within this context, we conducted thorough SEO analysis tailored to our target demographics. We brainstormed various narrative angles and, after a collaborative review with UQ, finalised our article concepts.

Content Creation:

Armed with comprehensive briefs, our skilled writers, guided by our editorial team, crafted engaging articles. This process included conducting student interviews to add depth, relevance and authenticity to our content.

Finalisation and Publication:

The completed articles were submitted to UQ. After a meticulous review and draft process, the articles received approval and were subsequently published through UQ's channels.

This project underscores our commitment to creating impactful, student-oriented content that not only resonates with its intended audience but also significantly contributes to our client's marketing plan.