Student Stories


Flinders University Academy

Project type:

Interview Testimonial 


Flinders University Academy, the pathway provider of Flinders University, wanted to create a video series of engaging student stories showcasing the experiences of its international students. The objective of these videos was to show that the Academy provided international students a pathway to reach their higher education goals, and that real students have done it before them.

Insider has been a great agency to work with and bring to life the stories of Flinders University through video production. The team is creative and dedicated to understanding how to connect with the target audience, ensuring that the final product meets our brief but also thinks outside the box. The team are highly professional, engaging and a pleasure to work with.

" "

Eliza Oatway

Marketing Communications Partner - International Marketing and Student Recruitment Flinders University

Project Outline:

Our brief was to come to Flinders University Academy and capture the unique stories of 3 international students who had gone through the Academy and ended up studying at Flinders University. We were to deliver 3x 2-minute videos as well as 30-second cutdowns for social media.

Course Content that Converts

From game design to aerospace engineering, we showcase the courses and programs that make up Australia's world-renowned education system.

Compounding value

Consistent efforts lead to better results. The more consistent you are in creating first-rate content, the higher your chances of achieving your goals.

More conversions

Turn readers into loyal customers. Creating excellent custom content builds trust among readers, leading to quicker and easier conversions.

A higher domain authority

When you produce strong content, you improve brand authority, perceived expertise, relevance and trust - the perfect combination for strengthening your domain authority.

Top-tier SEO

Help your audience find you with ease. All Insider Studios custom content is infused with well-researched SEO keywords. Rank higher in search engines and watch your web traffic skyrocket.


A criticial tool when it comes to marketing to international audiences, animation keeps messaging consumable, flexible and accessible.

Field guides and maps

Print isn't dead! Work with us to create engaging guides and maps with interactive elements and curated points of interest.

Campus Wayfinding and Induction Materials

Navigational aids and informative materials designed to guide new students and visitors around campus, ensuring a smooth and welcoming induction experience.

Agent Presentations and Toolkits

Comprehensive resources and visually appealing presentations for agents, equipping them with essential information and materials to promote educational opportunities effectively.

Social Media Tiles and Story Templates

Eye-catching designs for social media posts and stories, tailored to engage audiences and convey key messages effectively and creatively.

Educational how-to

Let's help your audience move forward in their journey - this is where students shine as teachers.

Follow me tour-style

An immersive, exploratory style that is fun, engaging and effective - this is where students shine as guides.

Interview testimonials

There’s no better marketing than hearing from those that have had incredible experiences first-hand - this is where students shine as storytellers.

Student and alumni interviews

We know how to make interviewees feel comfortable and confident, ensuring we can craft their story into a written narrative they're proud of.

Content and city experience

Let us paint a vivid picture of academic life in various cities, helping students envision their future abroad.

Event coverage and activities

Bringing your campus to life through words alone can be a challenge. We'll work with you to make the audience feel like they're really there.

Tailored Written Content

Engaging copy is the foundation of our Field Guides. The Insider editorial team is on deck to research, write and edit copy that suits your distinctive brand voice.


Photos are great, but our in-house illustrators and graphic designers can also whip up some artwork to add personality and flair to your Field Guide.


A picture is worth a thousand words! Let us curate a library of icons and symbols in your style to support communication throughout your Guide.

Custom Map

Creating beautiful maps is what put us on the proverbial map! Whether it's highlighting Insta-worthy photo spots on your campus, or sharing a city's hidden highlights, let us be your cartographers.

Storyboarding with Industry Insight:

We meticulously plan scenes, drawing from industry knowledge to ensure relevance and captivation throughout the animation process.

Scripting for International Students:

Our scripts are tailored to resonate with international students, addressing their unique perspectives, challenges, and aspirations effectively.

Visual Creative that Resonates:

We employ visually striking and relatable designs to ensure our animation connects deeply with our target audience.

Modern and Slick Motion Design:

Utilizing contemporary techniques, our motion design adds dynamism and sophistication, enhancing engagement and leaving a lasting impression.


Every student has their own unique story. But a useful video story has to be engaging, useful, inspiring and relevant to a prospective student. Here is how we did it:

Initial Consultation:

Engaging with Flinders, we identified their key content themes that aligned with their goals.We agreed on key priorities, discussed what kind of talent would help us achieve the desired outcome, confirmed the project timeline, and gathered student contacts for interviews, alongside any supplementary information necessary. We also checked assumptions on crew and gear set up and more.

Content Refinement:

This is a crucial step. Here we develop the shot list, shooting schedule, do student pre-interviews, treatments and the script. With international students, you want to capture authenticity as well as the key points for your marketing and communication plan. So, for example, we would create 2 scripts. One would be in line with what the client wants and one would be a very authentic representation of what the student told our crew during the pre-interview stage. This dramatically improves the quality of the video.

Content Creation:

We arrived on the day with run sheets, enthusiasm and all necessary equipment to efficiently cover the complete list of deliverables. Our project team double checked everyone was ready with our schedule, permissions had been granted and the client was kept in the loop. Our team interacted professionally with the students and staff.

The team employed a range of videography techniques and strategies to maximise the time on shoot and how to get best out of the various environments and talent. This required treatment checks with the client as we went, including framing, a patient and understanding direction of the talent, use of natural light, camera movement and more.

This shoot went better than we could have imagined, in part because we had the client with us the whole day, providing oversight on what to include, what to avoid, key phrases, key shots and more. It’s so much easier doing it at this stage rather than in post production.


The post-production process was fast, with a rough edit within 7 days. We transformed raw footage into polished videos through colour correction, sound design, and motion graphics. Subtitles enhanced accessibility, catering to a global audience. Quality control ensured high standards, and the final videos were delivered to the client in various formats.


The final videos exceeded the expectations of the client. The videos were also well-received by prospective students and their families, and they played a significant role in increasing applications to Flinders Academy. The client expressed their gratitude for the team's dedication and professionalism throughout the project.

Furthermore, the videos served as a valuable marketing tool for Flinders Academy for use on recruitment trips and fairs, showcasing the institution's commitment to international students.